Alaska Airlines (AS) and Hawaiian Airlines (HA) launched a refreshed onboard beverage program on June 16, 2026, covering every cabin class across both carriers. The program introduces Stumptown Copilot Cold Brew exclusively on select Alaska flights, a new international business class wine lineup available on long-haul routes for both airlines, and Tide & Vine, a Main Cabin wine offering from Hawaiian Airlines that directs a portion of proceeds toward ocean restoration in Hawaiʻi. The announcement came from Seattle and marks one of the most comprehensive inflight beverages upgrades the two carriers have made since completing their $1.9 billion merger in September 2024.
The launch covers a range of beverages — from small-batch cold brew made with just two ingredients to estate-produced French champagne — and extends across domestic and international routes. Both airlines serve as subsidiaries of Alaska Air Group (NYSE: ALK), which now operates hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego, and San Francisco, with service to more than 140 destinations across North America, Latin America, Asia, the Pacific, and Europe.
Stumptown Copilot Cold Brew: Alaska’s First Inflight Cold Brew
Alaska Airlines debuted the Stumptown Copilot Cold Brew on select Alaska domestic and Reykjavík flights this summer. The cold brew is complimentary for First Class and Premium Class passengers and available for purchase in the Main Cabin.
The cold brew is crafted in small batches from ethically sourced beans with just coffee and water, producing a smooth, chocolatey finish. Alaska confirmed the product is exclusive to its flights and cannot be purchased in stores.
The Portland-based company’s Copilot Cold Brew is available on domestic routes above 350 miles, as well as service to and from Reykjavík, Iceland.
Stumptown’s Senior Manager of Product and Innovation, Kelly McCann, described the moment as a milestone for the brand. In the official press release, McCann was quoted as saying:
“In 2011, our first cold brew stubby took Stumptown beyond the café. Now, with Copilot Cold Brew and our partners at Alaska, we’re taking Stumptown cold brew to new heights. We hope you enjoy the ride.”
Alaska Airlines Replaced Starbukcs with Stumptown Coffee
The Stumptown Copilot Cold Brew is an extension of an existing relationship between Alaska and the Portland roaster. The Alaska–Stumptown partnership meant Alaska ended its decade-long arrangement with fellow Seattle-based coffee company Starbucks, which had been served on Alaska flights for more than ten years.
Founded more than two decades ago, Stumptown led the third wave of the craft coffee movement in the Pacific Northwest through its commitment to quality sourcing and roasting methods. Stumptown is also credited with creating the cold brew coffee category as a commercial product.
Alaska and Stumptown’s initial hot coffee partnership began in December 2023, with the Holler Mountain blend used for brewed coffee, the Hair Bender blend for espresso beverages, and the Trapper Creek blend as the decaf option. Stumptown also replaced Starbucks in Alaska’s lounges at New York John F. Kennedy International Airport (JFK) and Portland International Airport (PDX).
The 2026 Copilot Cold Brew represents the first time Alaska has brought a cold brew product into the air, deepening what began as a hot coffee arrangement.
Alaska Airlines Group Offer a World-Class Business Class Wine Program Across Both Airlines
The new international business class wine program rolls out across long-haul routes on both Alaska and Hawaiian Airlines, featuring selections including Louis Roederer Collection Champagne, Stag’s Leap Wine Cellars Armillary Cabernet Sauvignon, and Paul Hobbs Russian River Chardonnay. The program is designed to pair with each airline’s multi-course dining menus.
The wines were chosen to complement sophisticated dining experiences in international business class. According to the official press release, the selected bottles include:
- Louis Roederer Collection Champagne — a refined, estate-produced champagne with bright citrus, stone fruit, and delicate toasted notes
- Stag’s Leap Wine Cellars Armillary Cabernet Sauvignon — rich and expressive, with layers of dark fruit and a luxurious finish
- Paul Hobbs Russian River Chardonnay — vibrant and balanced, with crisp orchard fruit, citrus zest, and subtle spice
This investment across both brands reflects a shared commitment to delivering a premium, restaurant-quality food and beverage experience in the sky.
Mark Krolick, Managing Director of Products and Guest Experience at Alaska Airlines, explained the goal behind the new lineup. As reported by TravelPulse, Krolick said:
“As summer travel ramps up, we’re excited to introduce a beverage program that truly reflects what today’s guests are looking for when it comes to quality, craftsmanship and sense of discovery.”
Hawaiian Airlines Introduces Drinks with a Conservation Purpose
Hawaiian Airlines is launching its Tide & Vine wine program in the Main Cabin in support of ocean restoration efforts through a partnership with Mālama Maunalua. The program is already available on board.
The Tide & Vine program includes a red blend, white blend, and brut bubbles, each crafted to bring a sense of place to the inflight experience.
A portion of the proceeds from the Tide & Vine program support Mālama Maunalua, a nonprofit dedicated to restoring and protecting Oʻahu’s Maunalua Bay. The partnership builds on Hawaiian’s existing relationship with Mālama Maunalua through the airline’s Team Kōkua volunteer program.
In recognition of World Oceans Day, the airline took action beyond the bottle. Approximately 25 volunteers from Hawaiian Airlines and Tide & Vine joined Mālama Maunalua to pull invasive algae from the nearshore waters of Maunalua Bay. Volunteers extracted more than 260 pounds of gorilla ogo, prickly seaweed, and leather mudweed.
Over the past 17 years, Mālama Maunalua’s “Great Huki Project” has removed 4 million pounds of these invasive species from 27 acres of the bay.
The Maunalua Bay restoration mission extends beyond algae removal. Mālama Maunalua has received $4.6 million to advance community-led ridge-to-reef restoration in the bay, restoring forests, managing stormwater, and rebuilding climate-resilient coral reefs through large-scale partnerships, volunteer action, and science-based conservation across East Honolulu.
Cocktails And Tea Complete Alaska’s Menu
Beyond wine and cold brew, Alaska Airlines is adding further beverages for guests on longer routes. Additional offerings include Straightaway premium cocktails, such as the Last Word and Roma Spritz, and a new Smith Teamaker tea program featuring premium blends crafted in Portland.
Straightaway Cocktails is a Portland-based distillery with deep Pacific Northwest ties. In addition to Alaska Airlines, Straightaway has partnered with other Pacific Northwest-based companies including Steven Smith Teamaker, Stumptown Coffee Roasters, and Jacobsen Salt Co. The co-founders, Cy Cain and Casey Richwine, have long aimed to have their products featured on a commercial airline.
Alaska Airlines has a long history of featuring West Coast food and beverage brands onboard, and was the first airline to implement an inflight recycling program, the first to eliminate plastic cups, straws, and stir sticks on board, and the first to offer guests the ability to pre-order meals and snacks.
The full beverage program is rolling out across summer 2026. Tide & Vine was introduced on Hawaiian earlier in the year, while Stumptown Copilot Cold Brew debuted on Alaska in June 2026.
How This Compares to Alaska’s Recent Moves Under The Merged Entity
The summer 2026 beverage announcement connects to a broader pattern of post-merger investment across both brands. Alaska Air Group completed its acquisition of Hawaiian Holdings on September 18, 2024, in a deal valued at $1.9 billion in cash plus the assumption of approximately $900 million in outstanding debt, pricing Hawaiian shares at $18 each.
In 2025, Alaska Air Group reported a full-year net income of only $100 million, down sharply from $395 million in 2024, as the airline continued integrating Hawaiian Airlines. Analysts noted that Hawaiian’s losses remained a drag on the overall group’s profitability.
Despite the financial headwinds, Alaska has continued investing in the passenger experience. Hawaiian Airlines joined the oneworld alliance in April 2026, operating under AS flight numbers as a sub-brand of Alaska Airlines. The carrier serves every major Hawaiian island and operates an average of 140 daily inter-island flights.
In August 2025, Alaska officially launched Atmos Rewards as the unified loyalty program for both carriers, replacing both the Mileage Plan and HawaiianMiles programs. By October 1, 2025, all HawaiianMiles members had been migrated into Atmos Rewards.
The summer 2026 beverage launch therefore forms part of a wider effort to build a coherent, premium dual-brand experience after a complex and costly integration.
The Broader Food and Beverage Strategy Behind the Summer Refresh
The drinks update does not stand alone. Both airlines have been building out food programs in parallel. According to the Alaska Air News Hub, this summer’s beverage refresh complements a broader food and beverage program designed to deliver a restaurant-quality experience across all touchpoints. Chef-driven meals and premium beverages are intended to work together — whether guests are celebrating with champagne in a Suites cabin or pairing cold brew with an onboard meal.
Earlier in 2025, Alaska already introduced a summer food and beverage menu that featured a new gin-based Bee’s Knees cocktail from Straightaway and wines from Waterbrook Winery in Walla Walla. That earlier refresh also brought back California-based Sierra Nevada’s Summerfest Lager and introduced Best Day Brewing Electro Lime Cerveza as a non-alcoholic beer option.
The 2026 business class wine program marks a step up in scale and prestige compared to those earlier domestic-focused beverage updates, extending premium selections to international routes for the first time at this level.
Alaska’s Program At a Glance
| Topic | Details |
|---|---|
| New Summer Beverage Offerings | Alaska Airlines and Hawaiian Airlines have unveiled an updated summer drink menu featuring an enhanced international business class wine selection, the exclusive launch of Stumptown Copilot Cold Brew on select Alaska flights, new Tide & Vine wines on Hawaiian Airlines domestic routes, premium cocktails, and a refreshed tea program. |
| Where Stumptown Copilot Cold Brew Is Available | The cold brew is served on select Alaska Airlines domestic flights longer than 350 miles and on routes to and from Reykjavík. It is complimentary for First Class and Premium Class travelers, while Main Cabin passengers can purchase it. |
| Retail Availability of Stumptown Cold Brew | The beverage is exclusive to Alaska Airlines and is not sold through retail stores or other outlets. |
| International Business Class Wine Program | Alaska Airlines’ upgraded long-haul business class wine menu includes premium labels such as Louis Roederer Collection Champagne, Stag’s Leap Wine Cellars Armillary Cabernet Sauvignon, and Paul Hobbs Russian River Chardonnay, selected to pair with onboard multi-course meals. |
| Tide & Vine’s Community Support | The Tide & Vine wine initiative contributes to the work of Mālama Maunalua, a Hawaiʻi-based nonprofit focused on environmental restoration projects, including coral recovery efforts, invasive algae removal, and preservation of cultural and marine resources. |
| Additional New Beverage Choices | International travelers can also enjoy Straightaway premium cocktails, including the Last Word and Roma Spritz, along with a new tea selection from Portland-based Smith Teamaker featuring specialty blends. |
| Launch Timeline | The expanded beverage program is rolling out during summer 2026. Some features, including Tide & Vine wines, were introduced earlier in the year, while Stumptown Copilot Cold Brew began onboard service in June 2026. |